The well-known saying “a picture is worth a thousand words” definitely applies to marketing. We all prefer looking at pretty pictures over reading a big block of boring text. Unfortunately, clinical or technical dental information might be perceived as “boring” by your patients. You can bridge this gap by including infographics in your dental marketing strategy.
In its SEO predictions for 2017, RankWatch said this: “Remember that many people don’t learn by reading, so if your product or service is educational in nature (most are) then you will likely want to include other content types such as images, videos, infographics, etc.”
Why should you include infographics in your dental marketing?
Instead of telling you why you should use infographics in your dental marketing, we’ll show you! Here are seven convincing statistics that prove infographics should be a part of your strategy:
Dental marketing doesn’t have to be boring!
You can educate patients and present yourself as the go-to resource on dental topics by sharing valuable content that answers common questions YOUR patients have about dental procedures and treatments.
By using a variety of different types of content, including infographics, you’ll reach more potential customers, build trust with existing patients, and signal to Google and other search engines that your dental website is relevant and worthwhile, leading to higher rankings.