With the start of a new year comes an onslaught of social media updates. So, ask yourself: Am I making the most of the new live feature on Instagram Stories? Can I start using Facebook video this year? Now is a good time to reflect and plan for the year ahead. To help you, we’ve scoured the web to find the top news stories that impact you and your online marketing.
These articles will help your small business not only to keep up with but actually stay ahead of the major online marketing updates.
This Month’s Online Marketing News:
Live on Instagram: Available Globally
Last month we heard how you can go live on Twitter. Now it’s Instagram’s turn to take the live limelight. The photo-sharing app announced: “live video on Instagram Stories — a new way to connect with your friends and followers right now.” This feature will be rolling out to their entire global community over the next week, so don’t be afraid to get ahead and try it out. It’s a great way to connect with your audience.
Facebook Updates How it Accounts for Video Completion Rates
Updates to News Feed take into account more of the actions you take on videos and whether a video is live or not. This will help more people watch relevant videos in the News Feed. How will this affect your business? Longer videos that are engaging may see a rise, while shorter videos may see a dip. The solution? Relevant and engaging videos are a must if you want to be seen.
LinkedIn Desktop Redesign Puts Conversations and Content at the Center
The reason behind the LinkedIn redesign is to ensure its users can seamlessly access the most relevant professional conversations, content, and opportunities. The new desktop format makes it easier to share ideas, join a discussion, and discover news or topics you care about.
Introducing Ad Groups for More Control Over Your Pinterest Campaigns
Pinterest has upped its game in the advertising community by adding ad groups. This means you now have more control over how you budget, target, and run your campaigns – saving you both time and money.
3 SEO Truths Every Dentist Should Know in 2017
SEO has changed dramatically over the last 20 years. Are you still marketing in the past? A clear understanding of these three fundamental SEO truths is important for any dental practice or small business wanting to market their services in 2017.
Take a look and get with the program.
Online Marketing Opportunities Are Always Changing!
There is always something new in the world of online marketing, so why not let us be your guide?
Subscribe to the Roadside Dental Marketing blog and get online marketing news delivered directly to your email inbox!