“I just updated my website a few years ago, obviously I would love a responsive site but I can’t afford one!”
Does this sound like you? We totally understand why it may seem like you are constantly updating your website, but with technology moving forward so fast, is it really ok not to keep up? In short… no. Why? A responsive dental website design adapts automatically to any device it’s viewed on, such as a smartphone, tablet, or desktop, and with the increase of people using smart phones and tablets, it’s imperative that your website is mobile friendly.
Statistics say “of patients who found physicians and private practices on their mobile devices, 44% scheduled an appointment.” You could be losing new patients and therefore money by not having a responsive site… so instead on focusing on “I cant afford a responsive website,” let’s focus on why you can’t afford NOT to have one.
Responsive websites are the latest web technology and meet the current web standards. What does that mean for you? Put bluntly – your website will have faster load times and will rank higher in search engines. This is vital to your marketing as “57% of visitors will abandon a page that takes three seconds or more to load.” Can you afford to lose over half your potential clients?
Responsive websites are beautiful, modern, and flexible. Designs need to be based on eye tracking and consumer psychology studies and eliminate unnecessary clutter and boring content. Your patients and potential patients will need to LOVE your website and get to know you and what your practice stands for.
Your Patients Will Love It
When potential patients love your website, it will lead to conversions. Each page that is built needs to focus around your Unique Value Proposition (UVP). Your content should focus on your WHY – why you love dentistry, why you stand out, why you are unique… not just what you do. That kind of technique and using visual content that appeals to patients in your community will result in higher conversions, which is exactly what you want from your marketing and website!
Put simply, having a responsive website will bring new patients through your office doors and will help you stay ahead of competition. So can your business really afford not to have a responsive website? We didn’t think so.