Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Case Study: Fitzpatrick Dental in Oak Lawn, IL

A dental website FULL of personality.
An example of the Fitzpatrick Dental website with a stat bubble in the corner

About Fitzpatrick Dental

Located in a quaint community in Illinois, Oak Lawn dentist Dr. Robert Fitzpatrick wanted a new dental website that reciprocated his team’s personality: Loving and caring for everyone while delivering exceptional care.

As they would say, “The niceness is intense here. It’s like you’re coming over for dinner.”

Our aim was to showcase this friendly, warm personality throughout their entire website.

Dental website design objective:

Showcasing the fun and caring side of the Fitz team.
  • Use of real life photography and video: Dr. Fitzpatrick hates stock photos and completely understood real life photography and videos are the key to creating a personable website. So, he hired a photographer/videographer to show off the team’s personality and technologies throughout the website.

  • Incorporating REAL personalities: As soon as you go to Fitzpatrick’s website, you’ll notice a video right away. Here’s the twist: It’s a BLOOPER VIDEO – the team laughing, the doctor playing the guitar – you instantly fall in love with them!

  • Personal touches go a long way: Dr. Fitz plays the guitar (super cool!), so to add his personal touch to the site, he created and played the music used in the videos. Such a great personable touch!

View the website before + after:
Before the Roadside Dental Marketing website makeover
After the Roadside Dental Marketing website makeover

A hardworking responsive dental website


Mobile Traffic Increase


Page View Increase


Session Increase

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(20 years in the dental industry)
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